So I have been asked a couple of times recently what the difference is between a consultant and an advisor (given I run a specialised advisory firm). Fair question I guess, and the answer is quite simple. One's a teacher, one's a doctor.
I liken a consultant to a highly skilled teacher. They will come in with a specific expertise (HR, Logistics, Leadership, etc) For the most part, the presentations and value is largely consistent (often re branded with some specific new client relevant content) so that it can be presented in a workshop format - time specific, scalable, teachable to new consultants in the business and after a while provides credibility in a specific area.
A consultant is essentially working to strengthen their client organisation so that they reach a point where they can attack the issues internally after 'learning' the skills required from the consulting team.
By contrast, an Advisor is akin to a business doctor. Think of it this way, do you go to the doctor with the intent of being taught medicine so that you can eventually self diagnose and treat yourself? Of course not. You are unwell and you are empowering the doctor to make the requisite decisions to make you well. Sometimes the doctor will work in concert with other specialists, other doctors or nurses. No decisions are made without you the patient, but you bend yourself to the specific experience and expertise.
An advisor is essentially the same. You take on THE RIGHT advisor to find the right cure for what ails your business. You are asking them to develop the strategy AND do the deals that deliver it. You empower the Advisor to produce that little bit of skill set that is not viable to invest in for the long term.
Don't misunderstand me. Consultants can be extremely valuable and can play a critical role in the development of an organisation. Advisors are not more valuable than consultants or vice versa, but they're not the same thing...
PEACE
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